THE BOOK LAUNCH
Before you publish your book, you should take steps for a successful book launch.
Try to reach readers who will benefit the most from your book. They are the ones who will be excited to read and review it. They will even talk about it and share it with their friends. Your book will get the attention it deserves. Word-of-mouth advertising from your readers is the most effective method.
You should design great-looking ads to attract buyers. You can prepare them yourself on Canva.com or pay someone to do them for you.
Here are things you need to do before the date the book is released:
1. You can set the price of your eBook to $0.99 for the first week after the book is published. [Some authors offer it for free for the first couple of days to build momentum.
2. Then revert to the list price immediately after the reduced price promotion.
3. In your ads, state that the low price is for a very limited time.
Remember that your launch price is about getting book sales. A launch price of $0.99 can boost sales. Readers will be encouraged to buy your book at a low price
If you’ve chosen proper categories, boosting sales during the first week can bump up your book’s Amazon rank within those categories. It may become a hot new release or bestseller.
Amazon rewards a strong launch by promoting your book to new readers.
Also, if you have high sales on Amazon during a book’s first week, Amazon will market your book for you.
Amazon may list your book higher in its category and keyword search results, so more people can see it. It will be included on bestseller lists too. The system recognizes a book that’s doing well and promotes it to new readers. That initial boost can keep your book selling, long after you’ve eased up on your own marketing.
More people will buy it, and if they love it, they will recommend it to other readers,
If you have an email list, send book details to your email subscribers.
Amazon’s sponsored ads tend to convert well. Those are the ads you see when you’re browsing through books on Amazon. The system offers you a list of sponsored books that are related to whatever you are looking for.
Getting reviews is very important. Along with high sales, Amazon rewards books with significant numbers of reviews. So try to get many reviews in your first week.
New readers choose a book by reading the reviews. Ask your friends & family to read your book and write reviews on Amazon. If you have a list of avid supporters, ask them too to review your book.
If possible, about a month before the book is published, send advance copies to people close to you, and let them know you’ll be asking for a review on Amazon on launch day.
Remember, it’s against Amazon’s review policies to pay for reviews.
Sending an advance copy of a book does not count as payment.
Almost anyone can review a book on Amazon, even if they didn’t buy the book, as long as their account is active enough to meet Amazon’s conditions.
You should also open an Author Facebook page to promote your book and invite your supporters to join. Cultivate high-value relationships with people who can write LinkedIn articles about your book, share social media posts, and send emails to people they think would benefit.
These relationships can be with bloggers, Founders of Facebook groups, people with podcasts, and anyone else who can help you advertise your book.
If you have a good relationship with the newspaper or radio hosts, reach out to them to do a press release for your book. Tell them why their readers, listeners, or viewers will find your book interesting.
If you have an account on Goodreads, you can promote your book there and build up some reviews.
Do not forget to add A+ content to your Amazon Author Page.
The series is available on Amazon in Kindle, paperback, and audiobook formats.
https://www.amazon.com/dp/B0C1XP8BGM